About DeFF®
The company name "Dëff (ディーフ)" is taken from the acronym of "Design Evolution For the Future". Born for theinnovative design of the future, for the brand spirit of Deff, it represents our hope to meet the best experience of consumers with highly original and innovative human factors design, so as to create a "more convenient and comfortable future" expectation .
Founded in 2010, DeFF® has its headquarter in Tokyo, and also research & design, marketing centers in Osaka, Japan, and Taipei, Taiwan. Until 2023, DeFF® has been awarded 8 times in iF Design Award and 4 times in Red Dot Design.
Our goal is to build a brand that is supported by users without words, we design on the base of choosing the "Best Material" taking "Practicability " and the actual environment of use into consideration, adding the functional beauty. Since 2020, we expand our field to not only handheld accessories, but also car parts and outdoor products.
